As a small business owner, you might be seeing fewer customers as individuals limit social interaction, alter leisure and travel plans and focus on staying healthy rather than on looking for products and services. Unless you sell toilet paper or hand sanitizer, you may be concerned about the effect of the coronavirus in your little business; your revenue, employees, and empty marketing funnel. So does that mean you should hunker down and stop your marketing efforts for the time being. The World Health Organization has announced coronavirus a global pandemic, and it’s a very uncertain time.
However, I’m a firm believer in focusing on what can do and change while finding the opportunities amidst adversity. Every challenge could be met with common sense, rational thought and even kindness. This isn’t the time for irrationality. It had been watching a webinar the other day and someone said,”Worrying is like a rocking chair-it gives you something to do but it won’t get you everywhere!” Are you hunting about coronavirus covid-19 small business directory? View the earlier mentioned site.
The virus and how the global economy is reacting to the preventative measures being put is something that will go down in the history books. However, as business owners, there is one thing we still have control over, which is the ability to be resilient and make choices that will get us through these times as best as you can. In this article, sharing some ways you can address the challenge of marketing during a crisis and keep your business going.
Let us start by looking at a couple of the wrong ways to approach marketing in a crisis right now: Making a joke about coronavirus. A couple of weeks ago, it was common to see online memes and funny marketing campaigns being shared. A Las Vegas jeweller even produced a campaign to market rings!
As more and more people around the world were affected by coronavirus, these slowed down a lot. Making light of the situation is not just in bad taste, but you will probably drive away a good chunk of your intended audience.
Scientists have identified a new strain of the coronavirus that has become dominant worldwide and appears to be more contagious than the versions that spread in the early days of the COVID-19 pandemic, according to a new study led by scientists at Los Alamos National Laboratory. pic.twitter.com/laAeNs3pVN
— My Mixtapez (@mymixtapez) May 5, 2020
Playing on people’s fears. It’s one thing to use a sense of urgency to sell your product or service, but it’s another thing entirely to use scare tactics. For example, don’t scare people into purchasing a first aid kit with a message like”Only two left! Don’t risk your family’s health!” Instead, focus on the advantage of being proactive and prepared by stocking up on medical equipment. Make sure the angle and tone of your marketing reflects your customer’s current concerns and pain points without knocking their anxiety.
How to Effectively Market Your Small Business During the Coronavirus Outbreak No matter what type of small business you have, your priority should be clearly communicating with your clients to put them at ease. Think about what your clients will need to hear from you, and how you want to position your business during this crisis. Reassure everyone that you are protecting their health.
This is particularly true if you have a brick-and-mortar location. This may mean sharing your extra sanitation practices, placing a hand sanitizer station at the front of your location or implementing a policy where all employees wear gloves and masks.